"UK Companies Stretch the Truth: PR Execs Reveal AI Mislabeling Scam In a bid to cash in on the lucrative artificial intelligence market, some UK companies are resorting to creative - and misleading - marketing tactics. PR executives have come forward to reveal that they're being pressured to spin ordinary automation as cutting-edge AI, despite the fact that it doesn't actually exist. This "yoga-level" stretching of the truth is an attempt to tap into the hype surrounding AI, but it's leaving weary PR professionals struggling to keep up the charade. As the line between truth and fiction becomes increasingly blurred, the question remains: how far will companies go to make a profit from the AI buzz?"
PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence UK companies are performing “yoga-level” stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the technology, public relations firms have said.Weary communications executives tasked with securing media coverage for brands have complained that bosses in low-tech industries or running businesses that use automation but not generative AI, are increasingly demanding they are pitched to journalists as artificial intelligence companies. Continue reading...
