Apple Fans Prepare for a Bigger Bite: Tech Giant Raises Prices Amid Chip Shortage In a move that may not sit well with consumers, Apple CEO Tim Cook has confirmed that the company is increasing prices on its products. In an interview with The Wall Street Journal, Cook revealed that the tech giant is set to hike prices in response to the rising costs of memory and storage chips. As the global chip shortage continues to impact the tech industry, Apple is looking to offset its increased expenses by passing them on to customers. The price increase is expected to affect a range of Apple products, from iPhones to MacBooks, and may have a ripple effect on the broader consumer electronics market.
Apple CEO Tim Cook told The Wall Street Journal in an interview that his company is raising its prices. In an interview published Wednesday with the Journal, Cook said that the tech company is set to increase the prices of its products in an attempt to counteract rising memory and storage chip costs. “Unfortunately, price...
