Australia banned vape ads more than two years ago – so why are they still all over social media?

Social media giants are under fire after a network of posts promoting illegal nicotine-filled vape products was uncovered across TikTok, Instagram, and YouTube. Experts are criticizing the platforms for failing to live up to their promises of cracking down on illicit activity, with many arguing that stronger penalties are needed to hold them accountable. The Guardian Australia investigation has revealed a concerning trend of illegal vape sellers using social media to target Australian audiences, raising concerns about the ease with which youth and vulnerable individuals can access these products. As the e-cigarette crisis deepens, regulators are being urged to take swift action to address the issue and protect public health.

Posts promoting illegal products appear across TikTok, Instagram and YouTube as expert says platforms ‘aren’t doing the job they promised they would do’Get our breaking news email, free app or daily news podcastIllegal vape sellers have turned to social media to promote nicotine-filled products, with experts calling for a crackdown including stronger penalties for the platforms.Guardian Australia has identified a network of posts across TikTok, Instagram and YouTube promoting the sale of illegal products to Australian audiences. Continue reading...