Social media platforms are under growing pressure to offer users a way to opt out of personalized advertising, with calls for heavy fines if they fail to comply. A government minister has argued that companies like Meta, Google, and TikTok must implement this choice to protect user privacy. The push comes amid rising concerns over data collection and targeted ads, which critics say exploit user behavior. Whether regulators will enforce stricter rules—and how platforms would respond—remains unclear.
Firms like Meta, Google and TikTok should face "substantial" penalties if they don't give the option, minister says.
