"Barclays Makes Strategic Move to Lure Young Savers with Acorns Acquisition. In a bid to tap into the growing market of young, affluent families, Barclays, one of the UK's leading high street banks, has announced a major deal to acquire the UK business of GoHenry, a fintech company that helps children manage their finances. The acquisition marks a significant move by Barclays to target the next generation of savers, with GoHenry's personalized debit cards and financial education tools set to be integrated into the bank's services. As the banking landscape continues to evolve, this strategic purchase could give Barclays a much-needed edge in the competitive market for youth financial services."
High street bank to buy UK business from US fintech company Acorns as it targets young peopleBusiness live – latest updatesBarclays is to buy an app designed to help children understand and manage their money, as it targets young people in affluent families.The high street bank has agreed to buy the UK business of GoHenry, which provides children with personalised debit cards carrying their name, from the US fintech company Acorns, which will retain GoHenry’s US branch. Continue reading...
