A well-known actress has expanded her beverage empire with the launch of an alcoholic spirit line, joining her earlier nonalcoholic brand introduced two years prior. The new product line, positioned as a premium offering, follows a growing trend of celebrity-backed beverage ventures blending lifestyle appeal with drinkable innovation. Industry observers note the strategic move could broaden her brand’s reach while tapping into the booming demand for craft spirits. Details on flavor profiles and market reception remain to be seen as the line makes its debut.
The actress launched her nonalcoholic line, Betty Buzz, in 2021 before following up with the alcoholic line, Betty Booze, in 2023.
