Brazil's President Luiz Inácio Lula da Silva, affectionately known as Lula, is set to make history by running for a fourth term in the October elections. However, a legacy that once cemented his place as a champion of poverty alleviation may now be a double-edged sword. Lula's efforts in the early 2000s to lift millions of Brazilians out of poverty through social programs and economic growth have created a new set of expectations from the Brazilian people. As the economy continues to boom, many are now demanding more from Lula's administration, potentially threatening his chances of re-election and forcing him to redefine his legacy in the eyes of the Brazilian public.


President Lula is running for a fourth term in October. But his legacy of poverty alleviation in the early 2000s may be working against him today, with economic expectations high.