Luxury fashion brand Burberry is reporting a full-year profit, thanks in part to a new £2,000 handbag inspired by the Cotswolds, a picturesque region in southern England that has become a magnet for high-end tourists, particularly wealthy Americans. Dubbed the "Hamptons of England," the Cotswolds has seen a surge in popularity among affluent visitors, who are drawn to its charming villages, rolling hills, and luxurious properties. Burberry's new tote bag, which combines high-quality leather with the brand's iconic check pattern, has been a particular hit, driving sales of bags to their best level since 2023. The company's CEO, Joshua Schulman, credits the bag's success with helping to propel Burberry's financial performance.
Zeal for ‘the Hamptons of England’ has rubbed off on sales, with luxury British fashion brand back to a full-year profitBusiness live – latest updatesThe luxury fashion brand Burberry has said a new £2,000 handbag named after the Cotswolds has bolstered sales, as the English region becomes increasingly popular with wealthy Americans.Joshua Schulman, the company’s chief executive, said its tote bags – which mix leather and the signature Burberry check – had helped drive its best performance in bag sales since 2023. Continue reading...
