Election campaigns and their supporters have poured unprecedented sums into their final pushes, exceeding the yearly budgets of multiple states combined. While financial appeals dominate, the rhetoric has grown sharper and more synthetic, blending personal attacks with highly polished messaging. The strategy reflects a high-stakes race where persuasion extends beyond policy to emotional and psychological tactics. Analysts break down how these methods are reshaping voter engagement ahead of the decision.
Campaigns and their allies are making their closing arguments, and they've spent more than the annual budgets of a handful of states doing it. Much of that money is aimed at voters' wallets, but the attacks are also getting more personal and more artificial. Lisa Desjardins explains.
