In a bid to connect with voters in India's crucial West Bengal election, Prime Minister Narendra Modi's supporters have taken an unconventional approach: using fish as a key campaign tool. With the fishing industry being a crucial part of the state's economy, Modi's men have been handing out fish to voters in a bid to win their hearts and minds. The move is seen as an attempt to tap into the state's fishing community, which is predominantly from the Trinamool Congress party, the ruling party in West Bengal. As the election heats up, this unusual tactic is set to be closely watched by analysts, who will be waiting to see if it pays off for Modi's party.
In battle for India's West Bengal election, PM Modi's men campaigned with fish in hand to try to connect with voters.