A bold new push to demonstrate the global scale of London Fashion Week has kicked off, aiming to redefine its identity beyond its traditional association with the city. The campaign seeks to highlight the event’s expanded influence, reaching far beyond its historic roots in London. Critics and industry insiders are now weighing in on whether this strategic shift will resonate with audiences or simply reinforce existing perceptions. With fashion’s future increasingly tied to digital and international reach, the move raises questions about its long-term impact on the industry.
An initiative to show that LFW is "bigger than London" launched this year - but will it make a difference?
