Italian consumers are shifting their priorities away from quantity and towards quality, according to the chair of a prominent Italian family-owned group. In a significant shift in consumer behavior, Italians are increasingly opting for a "less but better" approach, prioritizing sustainability, taste, and authenticity over cheap, mass-produced products. This trend is expected to have far-reaching implications for the country's food and retail industries, as consumers seek out local, artisanal producers and smaller, independent businesses. As Italy's economy looks to recover from the pandemic, this shift towards quality over quantity could be a key driver of growth and innovation.
Chair of Italian family-owned group says consumers are opting for ‘less but better’
