Controversy Erupts Over Dettol Advert Depicting Sexist Remarks A British hygiene brand has sparked outrage in China with a recent advertisement that has been widely criticized as sexist and misogynistic. Dettol's five-minute promo for a multipurpose disinfectant, aimed at criticizing "toxic men," has backfired, with many viewers accusing the company of perpetuating damaging stereotypes about women. The ad features a man who boasts about his intention to find a "clean and untouched" woman, implying that he seeks a partner who is virginal and untouched by previous relationships. Dettol has since apologized for the advert, but the incident raises questions about the brand's marketing strategy and its commitment to promoting a respectful and inclusive message.
British disinfectant brand withdraws advert about a man’s efforts to find a ‘clean and untouched’ womanThe British hygiene brand Dettol has apologised after an advertisement released in China, which it said was intended to criticise “toxic men”, was widely condemned on social media as offensive to women.The five-minute advert for a multipurpose disinfectant, released across many online platforms at the end of May, features a man comparing his girlfriend with his former partner. Learning that his former girlfriend had previously lived with someone else, the man likens their relationship to a “secondhand service”. He then tells his friends that he intends to find a “clean and untouched” woman with whom he can be the first sexual partner. Continue reading...
