"Edinburgh Festivals Unite: A Unified Ticketing System Aims to Boost Revenue Amid Funding Cuts In a bid to stay afloat amidst a looming funding squeeze, the Edinburgh festivals are planning a major overhaul of their ticketing system. The city's 11 festivals, including the famous Fringe, are set to launch a single box office, making it easier for customers to buy tickets and for the festivals to tap into valuable customer data. By streamlining the ticket-buying process, festival directors hope to increase sales and attract high-end corporate sponsors, such as Mastercard, to help offset deep cuts in public funding. As the festivals face an uncertain future, a unified ticketing system could be a crucial lifeline, but will it be enough to secure their long-term viability?"
Bosses believe single booking process will drive up ticket sales for all festivals to offset funding squeezeThe Edinburgh festivals hope to launch a single box office for all the city’s 11 festivals to make it simpler to buy tickets and profit from the “lake” of customer data they hold.Festival directors hope a universal box office will allow them to increase ticket sales and attract a wealthy corporate sponsor, such as Mastercard, to offset deep cuts in public funding they expect to see in coming years. Continue reading...
