AO World, the online electricals retailer, has finalized the acquisition of Jessops, the struggling camera specialist, marking a strategic move to expand its product range beyond traditional white goods, smartphones, and televisions. The deal signals AO’s push into photography equipment, potentially broadening its customer base. With Jessops’ long-standing reputation in optics, the acquisition could strengthen AO’s position in a niche market while offering shoppers a wider selection of tech and home products. The purchase follows AO’s recent growth and reflects its ambition to diversify beyond core electronics.
Online electricals retailer says latest purchase continues to broaden its appeal beyond white goods, phones and TVBusiness live – latest updatesThe troubled camera retailer Jessops has changed hands after AO World acquired the business from the Dragons’ Den star Peter Jones.The online electrical retailer said on Thursday it had completed the acquisition of Jessops. Continue reading...
