Frump well and truly dumped: M&S to celebrate 100 years at London fashion week

British high-street retailer Marks & Spencer is shaking off its frumpy reputation and making a bold move into the world of luxury fashion. In a surprise announcement, M&S has confirmed it will be joining the esteemed lineup at this autumn's London Fashion Week, marking a major milestone in its 100-year history in the fashion industry. The retailer will be taking to the catwalk to showcase its latest women's and menswear collections, rubbing shoulders with established luxury brands like Burberry and Alexander McQueen. This unexpected move is a clear indication that M&S is targeting a younger audience and looking to revamp its image as a go-to destination for fashion-conscious consumers.

Reputation for frumpiness is over as M&S wins over younger audience with shows at Silverstone, Ibiza and now LFWThis autumn’s London fashion week boasts plenty of familiar labels, from Burberry to Alexander McQueen, ready to show off their wares. But on Wednesday there was an unexpected addition: Marks & Spencer is joining the luxury lineup.The British high-street retailer will celebrate its 100th anniversary in the fashion industry by staging a catwalk show in September highlighting its latest women’s and menswear collections. Continue reading...