A struggling craft beer giant is getting a financial lifeline as its new American owner pledges major investments to revive its struggling brand. Following a high-profile collapse marked by financial losses and workplace controversies, the company now aims to overhaul its beer quality, pub operations, and employee conditions with a significant cash injection. The takeover by a US-based cannabis and drinks firm signals a fresh approach to rebuilding trust and profitability after years of turmoil. Critics and former staff will be watching closely to see if the promised changes can reverse the brand’s downward spiral.
US cannabis and drinks firm Tilray, which took over in March, says it will improve beers, pubs and working conditionsBrewDog’s new owner has urged drinkers to give the ailing brand “a second chance” as it invests more than £50m in improving the company’s beers, pubs and working conditions.The US cannabis and drinks company Tilray bought BrewDog for £33m in March this year, after the company collapsed into administration after five years of losses and a series of controversies relating to the treatment of workers under the founder James Watt. Continue reading...
