Google avoids ad tech breakup

A federal judge has ruled that Google need not split its advertising technology arm, even after a 2023 decision that the company held an illegal monopoly over the ad‑tech market. The ruling, issued by U.S. District Judge Leonie M. Johnson, means Google can continue to operate its ad‑tech services under one umbrella. The decision follows a broader antitrust investigation that scrutinized Google’s dominance in online advertising, but the court found that a breakup would not remedy the alleged anticompetitive conduct. This outcome keeps Google’s ad‑tech ecosystem intact while the company faces ongoing scrutiny from regulators and lawmakers.

{beacon} Technology Technology   The Big Story Google avoids ad tech breakup A federal judge ruled Wednesday that Google does not have to break up its advertising technology business after finding last year that the search giant held an illegal monopoly over the industry. © Beata Zawrzel, NurPhoto via Getty Images U.S. District Judge Leonie...