A massive mobilization of supporters has taken place online, with over 10 million individuals joining a WhatsApp channel dedicated to aiding a political campaign. The digital effort reflects the growing influence of social media in modern election strategies, where grassroots organizing can rapidly scale through messaging platforms. The channel’s creation underscores the campaign’s reliance on direct communication to engage voters and coordinate volunteer efforts. Details on how the channel will be used—whether for fundraising, outreach, or mobilization—remain to be seen.
Over 10 million Lula supporters joined a WhatsApp channel to help boost his campaign.
