Discount supermarket giant Lidl is set to make a major splash in the US market, with a $9 billion expansion plan targeting urban centers like Manhattan. The German retail giant's aggressive push into the US is being closely watched, as it attempts to replicate its successful discount model in one of the world's most competitive retail markets. With Walmart, the world's largest retailer, already dominating the US grocery market, Lidl faces a daunting challenge in convincing American consumers to switch to its no-frills, low-cost approach. As Lidl rolls out its first US stores, the question on everyone's mind is: can its discount model match the might of Walmart?
The German supermarket's $9bn US push targets urban hubs like Manhattan. Can its discount model match Walmart?
