A surge in digital activism has reshaped political campaigning, with millions flocking to a dedicated online channel linked to a major candidate’s movement. The platform, known as "Lula’s Army," is being credited with bridging the gap between online support and grassroots mobilization. Experts suggest its role in turning digital engagement into tangible voter turnout could set a new precedent for future elections. The phenomenon underscores how social media and organized online communities are increasingly shaping political landscapes.
As polls pointed to defeat, millions joined a 'Lula's Army' channel that is credited with helping transform online enthusiasm into real-world mobilisation.
