For over half a century, a long-standing industry known for its resistance to change has undergone a dramatic evolution, reshaping global tastes and practices. Once defined by rigid customs and a reputation for slow-moving progress, it now stands as a dynamic force influencing consumer behavior worldwide. The shift reflects broader cultural and technological upheavals, challenging deep-rooted norms and redefining how the sector operates. A leading figure in this transformation offers insights into how tradition has clashed with innovation during this pivotal era.
Over five decades, Jancis Robinson has seen her supposedly sleepy, tradition-obsessed world transformed
