The British Polling Council and the Market Research Society have launched formal inquiries into JL Partners, a polling firm run by former Conservative advisers, after accusations that the company failed to disclose that three separate surveys were commissioned by Reform UK. Critics allege the breach violates transparency rules that require poll sponsors to be clearly identified, raising concerns about potential electoral‑law violations by the party. The investigations signal a fresh scandal for Reform UK, already under scrutiny for its fundraising and campaign practices, and could prompt stricter oversight of political polling in the UK. Both industry bodies say they will examine the firm’s compliance procedures and may impose sanctions if the allegations are substantiated.
British Polling Council and Market Research Society announce inquiries into JL Partners, which has been accused of breaking transparency rulesWhat is the latest finance scandal facing Reform UK?A polling firm at the centre of allegations that Reform UK breached electoral law is being investigated by two industry bodies.JL Partners, which is run by former Conservative aides, has been accused of breaking transparency rules by failing to declare that three separate polls had been commissioned by the party. Continue reading...
