Celebrity endorsements have long been a key factor in the success of Filipino films, particularly during the Metro Manila Film Festival (MMFF). However, this year's crop of A-listers and social media influencers has been noticeably absent from promoting the MMFF 2025 lineup. Despite being invited to support the festival, many have chosen to remain silent, sparking a heated debate among fans and industry insiders. As the festival's organizers struggle to drum up excitement for this year's films, the lack of high-profile endorsements has left some wondering if the MMFF's star power is starting to fade.
Invited but silent: Celebrities, influencers face backlash for not promoting MMFF 2025 films MSN
