"Airline Under Fire: JetBlue Sued Over Alleged 'Surveillance Pricing' Practices In a move that has sparked concerns over consumer data protection, JetBlue is facing a proposed class-action lawsuit claiming the airline uses customers' personal data to set ticket prices. The lawsuit stems from a heated exchange on social media platform X, where a customer was advised by the airline to clear their browser cache or book a ticket in an incognito window to avoid higher prices. According to the complaint, JetBlue conceals its use of tracking tools, known as "trackers," to dynamically adjust prices based on customer data, and shares this information with third-party companies that help determine when to raise fares. If true, this practice could be a prime example of 'surveillance pricing,' where airlines use customers' personal data to make flying more expensive. Read on to learn more about the allegations and what this could mean for air travel."
Lawsuit follows exchange on X in which airline suggested customer should clear cache or book with incognito windowSign up for the Breaking News US email to get newsletter alerts in your inboxJetBlue has been sued in a proposed class action claiming it uses customers’ personal data to set ticket prices, after its response to a social media post raised concern that the carrier employed “surveillance pricing” to make flying more expensive.According to a complaint filed late on Wednesday in Brooklyn federal court, JetBlue conceals its use of “trackers” to set prices dynamically, and shares data with third parties whose programs help it decide when to raise fares. Continue reading...
