John Lewis is stepping into the digital arena with a new online chatshow and social‑media studio designed to boost its visibility in AI‑driven search results and chatbots. The flagship “Gift List” vodcast, hosted by TV presenter Angela Scanlon, will stream on YouTube and be clipped for distribution across other platforms, following the success of Waitrose’s popular Dish podcast. By combining live interaction with a social‑media presence, the department store aims to make its products more discoverable and engaging for shoppers navigating the growing world of AI‑powered shopping assistants.
Department store chain’s Gift List ‘vodcast’ will be hosted by TV presenter Angela ScanlonBusiness live – latest updatesJohn Lewis is launching an online chatshow and social media studio to help make itself and its products more visible to chatbots and more prominent in AI search results.The department store chain’s Gift List “vodcast” hosted by the TV presenter Angela Scanlon will air on YouTube with clips disseminated via other social media channels and comes after the success of its sister chain Waitrose’s Dish podcast. Continue reading...
