A federal judge has ruled that Google must overhaul its advertising auction system, citing an illegal monopoly in the technology that links publishers and advertisers. The decision follows a previous finding that the company’s dominance in digital ad tech violates antitrust laws. The judge’s remedies, revealed late Wednesday, aim to dismantle key practices that have cemented Google’s control over online advertising. The ruling marks a significant legal challenge to the tech giant’s business model.
A federal judge has ordered Google to change its rules for auctioning online advertising on its platforms after finding last year that the search giant had an illegal monopoly over the technology connecting publishers and advertisers. The remedies were made public late Wednesday, when U.S. District Judge Leonie Brinkema unsealed her opinion from earlier this...
