"FIFA Brings Music to the World Stage: Record-Breaking Performance to Debut at the World Cup In a historic first, FIFA is set to showcase an 11-minute musical performance at the upcoming World Cup, marking a bold new direction for the iconic sporting event. The organization is anticipating a massive audience response, with estimates suggesting that a staggering "a couple of billion" people worldwide will tune in to witness the spectacle. The event promises to be a fusion of music, art, and sports, pushing the boundaries of what fans have come to expect from the world's most-watched sporting tournament. Will this innovative addition to the World Cup prove to be a hit with fans, or will it disrupt the traditional dynamics of the event?"
FIFA expects 'a couple of billion' to tune in to the 11-minute performance, the first at a World Cup.