M&S has entered the latest wave of “hip‑boost” shapewear, debuting a bodysuit that pads the hips to give wearers a curvier, hourglass silhouette. Unlike traditional compression garments that shrink the waist, this new sub‑genre adds volume, echoing the padded shorts popularized by Kim Kardashian’s own shapewear line. The product’s exaggerated hip padding is designed to create the illusion of wider hips and a more defined waist, tapping into a growing demand for body‑enhancing fashion rather than just slimming. As the market expands, consumers can expect more brands to experiment with additive shaping technologies that promise a fuller figure without surgery.
The ‘hip boost’ aims to create hourglass silhouette, much like Kim Kardashian’s shapewear brand’s padded shortsFor decades shapewear has been used to compress and cinch. But now there is a sub-genre emerging. Rather than shrinking a silhouette, it aims to add inches.This week M&S launched a bodysuit that features exaggerated padding at the hip allowing the wearer to create an hourglass shape, or at least the illusion of one. Continue reading...
