Lidl GB’s sales soar by over 10%, helped by price cuts and Deluxe range

A German-owned supermarket chain has overtaken Morrisons to become the fifth-largest grocer in Great Britain, driven by a surge in sales as cost-conscious shoppers flock to its budget-friendly fresh produce and premium product lines. Sales in the UK rose sharply this year, exceeding £13 billion, while pre-tax profits jumped by nearly a third to £245.5 million, reflecting strong demand for its value offerings. The retailer’s expansion comes as it capitalizes on shifting consumer habits, with shoppers prioritizing affordability without sacrificing quality. Analysts will be watching whether this momentum continues amid ongoing economic pressures.

German-owned supermarket beats Morrisons to become fifth largest grocer in Great Britain Business live – latest updatesLidl’s sales in Great Britain jumped 10% to more than £13bn this year, as shoppers sought out cheaper fresh meat, fruit and vegetables and snapped up its Deluxe range.Pre-tax profit at the German-owned supermarket’s arm in Great Britain grew by 30% to £245.5m in the year ended in February, up from £156.8m in the previous year. Continue reading...