MLS works to bring in a new generation of fans as the World Cup comes to an end

As the United States prepares to host the 2026 men's World Cup, a quarter-century after the last time the tournament came to American soil, Major League Soccer (MLS) is gearing up to capitalize on the massive event. The 1994 World Cup sparked a soccer revolution in the US, transforming the sport from a niche interest to a national phenomenon. With increased exposure and a new generation of fans on the horizon, MLS is poised to ride the wave of World Cup fever, potentially leading to a surge in popularity and growth for the professional league. As the countdown begins, the question on everyone's mind is: can MLS harness the energy and excitement of the World Cup to propel the sport to even greater heights?

In 1994, the last men's World Cup the U.S. hosted sparked soccer fever, from youth leagues to TV broadcasts to the formation of MLS. Now, can MLS harness this World Cup for a new generation of fans?