A major American sneaker and sportswear company is expanding its global operations by establishing a dedicated campus in India as part of its broader restructuring strategy. The move signals a significant investment in local production and innovation, aiming to strengthen its presence in one of the world’s fastest-growing consumer markets. With rising demand for athletic and lifestyle footwear, the company seeks to enhance supply chain efficiency while tapping into India’s skilled workforce. Details on the campus’s scale and operational focus remain under wraps, but the initiative underscores the brand’s commitment to long-term growth beyond traditional retail markets.
US sneaker and sportswear group to open an India campus under its turnaround plan
