A landmark sponsorship deal has secured O2’s naming rights to the iconic London venue for another decade, marking the largest renewal of its kind in UK history. The agreement, valued at a record £200 million, represents a 50% premium over the previous deal, underscoring the venue’s enduring appeal. With the partnership extending well into the 2030s, it now stands as the second-longest running stadium naming rights deal in the country. The move caps off a financially lucrative year for the live entertainment giant.
Exclusive: 10-year sponsorship extension at a 50% premium on last agreement crowns bonanza year for live venueO2 has struck a record £200m deal to retain the naming rights to the London venue the O2 in what is thought to be the largest renewal of its kind in UK history.The 10-year agreement will extend O2’s relationship until at least 2038. It cements the sponsorship as the second longest-running UK stadium naming rights deal after Arsenal’s partnership for the football club’s London ground, Continue reading...
