A newly launched sportswear collection by a football club has been swiftly pulled from sale after its branding inadvertently referenced a major historical tragedy. The "Campus Collection," introduced under the slogan "United 93," was removed just hours after its release following public backlash. The club has issued an apology, acknowledging a failure to recognize the significance of the phrase and expressing regret for any offense caused. The incident highlights the sensitivity surrounding certain historical references in modern branding.
‘Campus Collection’ aimed to mark 1893 club foundingRange pulled from website two hours after launchOxford United have abandoned a new range of American style-sportswear after it inadvertently referenced the tragedy of September 11.The League One club launched their new “Campus Collection” on Friday morning but had removed it from sale by lunchtime, after clothing designs were revealed to bear the slogan “United 93”. The U’s immediately published an apology that admitted to a lack of understanding of “the historical context and associations” related to the branding and made “sincere apologies for this error and any offence caused”. Continue reading...
