Experts argue that tailoring prices to individual customers can unlock new opportunities for both buyers and sellers. By using data on purchasing habits, income levels, or willingness to pay, firms can offer discounts that reflect each buyer’s value, while still ensuring profitability for the company. This strategy could reduce price discrimination backlash, increase customer satisfaction, and drive higher overall sales, creating a win‑win scenario for all parties involved.
Personalized pricing can make mutually beneficial transactions possible.
