"Tobacco Giants Eye New Frontier: Nicotine Pouches Gain Popularity. The tobacco industry, long synonymous with cigarettes, is shifting its focus to a new and potentially lucrative market: nicotine pouches. These small, discreet packets of nicotine-infused powder have been gaining popularity among young adults and are now at the center of a major push by tobacco companies to expand their reach and diversify their products. As concerns grow over the health risks associated with traditional cigarettes, nicotine pouches are being touted as a 'safer' alternative - but experts warn that their long-term impact on public health is far from clear."
Nicotine pouches are a focus of the tobacco industry’s push to grow beyond cigarettes
