Brazil’s president Lula had pledged that, four years ago, citizens would soon be able to afford picanha again. As he campaigns for a second term, the current price of the country’s favorite cut of beef is rising, contradicting that earlier promise. The article examines how the beef market’s trend reflects broader economic challenges facing Brazil.


Lula promised Brazilians four years ago they'd be able to afford picanha again. Now, as he seeks another term, the price of the country's favorite cut of beef is telling a different story.