Fast-fashion retailer Primark is expanding its delivery options in Britain by introducing home delivery for the first time, despite previously citing low prices as a barrier to shipping costs. The move comes as the company prepares to separate from its parent company, Associated British Foods, while also reporting strong customer response to its recent price-cutting campaign in Europe. Though trading conditions there remain difficult, the retailer appears to be adapting its strategy to meet demand. The decision marks a shift from its long-standing click-and-collect-only approach in the UK.
Clothing chain says trading in Europe ‘challenging’ but customers are responding well to its price-cutting campaignPrimark will offer home delivery in Britain for the first time, as the fast-fashion retailer prepares to spin off from its owner Associated British Foods (ABF).The clothing chain, which already offers a click and collect service in the UK, has long avoided home delivery, arguing that its low prices made it too difficult to absorb the cost of packing and shipping orders. Continue reading...
