A major sportswear brand is expanding its presence in football with plans to launch its first-ever football boots next year, signaling a bold entry into the competitive market. The company has also made a high-profile appointment, naming former Arsenal and France striker Thierry Henry as its football director, bringing his extensive experience and global influence to the project. Henry’s involvement suggests a strategic push to leverage his reputation and connections in the sport, potentially shaping the brand’s identity and appeal among players and fans alike. Fans and industry observers will be watching closely to see how this new venture unfolds.
On, which is set to launch its first football boots next year, also appointed Thierry Henry as its football director.
