Reform UK voters least likely to see social media posts from family and friends, study finds

"Social Media's Echo Chamber Effect: Study Reveals Alarming Trend of Isolation and Division. A new study by the Institute for Public Policy Research has shed light on the concerning impact of social media algorithms on our online interactions. The research, which analyzed the feeds of users on popular platforms like Instagram, Facebook, and TikTok, found that Reform UK voters are disproportionately exposed to content from brands and news organizations, with a staggering 87% of their feed consisting of non-personal content. Meanwhile, Green party voters, on the other hand, are more likely to see posts from friends and family, with 23% of their feed comprising personal connections. These findings raise important questions about the role of social media in perpetuating isolation and division, and whether algorithms are inadvertently exacerbating these issues."

Thinktank says algorithms are fuelling isolation and division after analysing posts shown to social media usersReform UK voters are the least likely to see posts from friends and family on social media and most likely to see content from brands and news organisations, a study has found.The Institute for Public Policy Research (IPPR) thinktank said algorithms were fuelling isolation and division after its research analysing users’ feeds on Instagram, Facebook, X, Bluesky and TikTok found that only 13% of Reform UK voters saw content from someone they knew, compared with 23% of Green party voters. Continue reading...