"Australian researchers have uncovered a disturbing truth about the environmental credentials of some supermarket products. A comprehensive survey of over 27,000 packaged foods sold in major supermarkets across Sydney has revealed that many products boasting eco-friendly labels such as 'natural' or 'sustainable' actually have significantly higher emissions than their unlabelled counterparts. The study, conducted by researchers from the George Institute for Global Health, suggests that these labels are often nothing more than clever marketing tactics, rather than verified claims. As consumers increasingly seek out environmentally responsible products, this research raises important questions about the accuracy of labeling and the need for greater transparency in the food industry."


Survey of 27,000 Australian supermarket items found some products boasting environmental benefits had significantly higher emissions than unlabelled counterpartsFoods in supermarkets boasting environmental terms such as “natural” or “sustainable” are mostly just using marketing speak, rather than verified claims, Australian researchers have found.More than 27,000 packaged foods sold at Coles, Woolworths, Aldi, IGA and Harris Farm supermarkets in Sydney were assessed by researchers from the George Institute for Global Health. Continue reading...