A top former tennis star has defended social media influencers, arguing their online presence remains essential to the sport’s growth despite recent frustrations from professional players over platform distractions during major tournaments like the US Open. While complaints have centered on fans livestreaming matches or posting updates that disrupt the atmosphere, the former champion emphasizes that digital engagement helps expand tennis’s reach to younger audiences. The debate highlights tensions between tradition and modernization in professional sports, where player concerns clash with the industry’s reliance on viral content. The statement underscores how social media’s role in tennis—both as a tool and a nuisance—continues to evolve alongside the sport itself.
Former world number one insists TikTokers, YouTubers and Instagrammers are needed despite US Open complaints from players
