A major supermarket has joined a growing list of well-known brands and athletes whose images are being exploited in online scams, with unlicensed casinos using their likeness in ads on Facebook and Instagram. Tesco has reported the issue to police, following similar cases involving banks and sports figures, as part of a broader effort by illegal gambling sites to misuse trusted names for promotion. The tactic appears designed to bypass advertising restrictions by leveraging the reputation of established companies and public figures. Authorities are investigating how these ads evade regulatory barriers while targeting British audiences.
Exclusive: Supermarket joins line of firms and sports stars including Bellingham and Haaland to have their image hijacked via adsTesco has alerted City of London police after it became the latest in a string of companies and sports stars, including Barclays bank and Lewis Hamilton, to have its image hijacked in a “scam” by unlicensed casinos advertising via Facebook and Instagram.The supermarket chain is among several household-name businesses to have been targeted in an apparent effort by casinos that cannot legally operate in Britain to capitalise on their brand recognition. Continue reading...
