A growing investigation reveals that political campaigns and lobbyists are hiring social media influencers for as little as $25 per post to sway voters ahead of the midterms, raising concerns about the transparency and ethics of micro-influencer marketing in elections. The practice highlights how digital advertising tactics are being deployed to reach younger, online-savvy demographics without clear disclosure requirements. Experts warn that such low-cost, high-volume outreach could distort public discourse by amplifying partisan messages through seemingly organic content. The findings underscore broader questions about accountability in political spending on social platforms.
Political campaigns and lobby groups in the US are paying content creators as little as $25 to influence the midterms.
