A new study reveals that the way humans perceive color is influenced not just by biology but also by cultural and environmental factors, challenging long-held assumptions about universal color recognition. Researchers found that individuals raised in different regions or with varying visual experiences may categorize and name colors differently, even when exposed to the same spectrum. The findings suggest that color perception is more flexible than previously believed, with potential implications for fields like design, psychology, and even artificial intelligence. The study highlights how deeply embedded cultural context can shape something as fundamental as how we see the world.
