A new study reveals how the brain’s reward system may be rewired by social media algorithms, reinforcing behaviors that prioritize engagement over genuine connection. Researchers found that platforms designed to maximize user interaction—through likes, shares, and notifications—can create feedback loops that alter neural pathways linked to motivation and satisfaction. The findings suggest these mechanisms may contribute to patterns of compulsive use, even when users report feeling less fulfilled offline. Experts warn the results could reshape discussions around digital addiction and mental health in an era dominated by algorithm-driven content.
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