A Washington Democrat facing reelection has launched campaign merchandise directly inspired by Zyn, the nicotine pouches that have surged in popularity—even among some Trump administration officials. The campaign is selling a $50 branded storage tin designed to resemble Zyn’s signature circular packaging, labeled with a playful twist on the lawmaker’s name. The move highlights the pouches’ cultural footprint, as their growing fanbase extends beyond typical consumer demographics. Critics may question the strategy’s tone, given the product’s controversial health and regulatory debates.


A House Democrat seeking reelection is selling Zyn-inspired campaign merchandise, leaning into an association with the explosively popular nicotine pouches that have devotees among the Trump administration. Rep. Marie Gluesenkamp Perez (D-Wash.) is selling a $50 "GLUE-ZYN-KAMP" storage tin on her office campaign website, mimicking the Zyn pouches' ubiquitous circular container. The Democrat is among...