A former president’s knack for storytelling has long been a defining trait—from business ventures to political campaigns—and now, with midterm elections approaching, his ability to command attention through unfiltered, extended speeches and social media remains a key strategy. His history of leveraging platforms, even launching his own after being restricted elsewhere, underscores a long-standing approach to shaping public perception. The piece examines how this narrative-driven style continues to resonate, particularly in an era where direct communication with voters holds significant weight. For readers interested in the intersection of politics, media, and messaging, this analysis offers insight into a campaign tactic that has evolved alongside the digital age.
By Donald Trump’s telling, we’re in a US ‘golden age’. Americans may feel differently. Plus: Anger at the elite and a gunfluencer runs in TexasThis was originally published in The Stakes 2026, a newsletter about the midterm elections. Sign up to get it in your inboxOne of Donald Trump’s greatest talents – deployed during his time as a real estate tycoon, source and subject of tabloid gossip, reality TV protagonist, and president of the United States – is his ability to tell stories. With six weeks until the US midterm elections, he is likely to lean on this instinct more than ever.Rarely does the US president appear more comfortable than when behind a microphone, speaking without interruption, sometimes for multiple hours. Long before entering the White House, he wholeheartedly embraced social media as a means of crafting his narrative, going so far as to launch his own social network when booted off others. Continue reading...
