Conservative Party figures are quietly banking on the rising public approval of one of their senior members to boost their own flagging popularity, as polling suggests the politician currently enjoys higher favorability than the party itself. With internal strategists eyeing her as a potential vote-winner, the hope is that her growing influence could help narrow the gap in public perception between her and her colleagues. The dynamic reflects broader challenges for the party as it seeks to rebuild trust amid broader political shifts. Whether this approach will translate into tangible electoral gains remains an open question.
Kemi Badenoch is more popular than her party right now - Tories are hoping it will rub off on them.
