A major supermarket chain has faced scrutiny after raising prices on several everyday items—including a significant increase for chicken fillets—just days after launching a three-month pledge to freeze costs on 300 essential products. Analysis from a price comparison site reveals that at least four key items, such as potatoes and donuts, saw price hikes despite the company’s commitment to easing financial pressure for shoppers. The move contradicts the stated goal of supporting customers amid rising living costs, raising questions about transparency and consumer trust. Full details on the specific price changes and affected products are available in the investigation.
Exclusive: Analysis shows cost of chicken fillets, potatoes and donuts rose during supermarket giant’s three-month promotionGet our breaking news email, free app or daily news podcastWoolworths raised prices for popular items – including a 33% mark up on chicken fillets – within days of promising to freeze prices on 300 “family staples” for three months to help customers with the cost of living.Pricing data, compiled by comparison website CW Scanner and provided to Guardian Australia, shows the supermarket chain increasing the prices of at least four key products after starting the three-month “Price Freeze” promotion on 1 May. Continue reading...
